Copy Advice Team
Copy Advice is an essential service for advertisers, agencies, media owners and media service providers who want to check how their prospective non-broadcast ads or multi-media concepts measure up against the UK Advertising Codes.
Our fast, free and confidential service can advise on any current campaigns you’re progressing, at any stage – although we suggest that you send us materials early in your production process. We can look at concepts, imagery and /or copy – or just discuss an idea. We’ll help you establish any potential issues before you spend costly time and resources taking them forward and proactively help you find solutions that will allow your advertising to achieve cut-through, but avoid complaints.
Pre-publication vetting by Copy Advice can save you:
Not only is the standard service FREE, using it can save you the expense of amending or withdrawing a campaign once it's out there. You can also get a fast 4 hour turnaround service at a reasonable fee, plus we offer a comprehensive bespoke paid for audit service for your Website.
Breaches of the ad rules and subsequent ASA investigations can eat up valuable time for both in-house and agency staff. It normally only takes 24 hours to get Copy Advice reassurance on whether or not your creative is compliant with the codes.
Reputation and Trust
Mistakes can damage your relationships with consumers, clients and even internally to say nothing of the negative publicity it can attract.
Face behind the name
Our team of highly trained advisers can offer an informed view of the likely acceptability of your non-broadcast marketing communications under the CAP Code. All our advisers have been trained to fully understand the CAP Code and how it is interpreted by the ASA. They keep abreast of complaints made to the ASA and the watchdog’s subsequent decisions, whether or not the ASA Council upheld the complaint.
The team are ready to help you with your campaign:
Please note: our advisers do not give legal advice.