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Copy Advice Team

Copy Advice is an essential service for advertisers, agencies, media owners and media service providers who want to check how their prospective non-broadcast ads or multi-media concepts measure up against the UK Advertising Codes.

Our fast, free and confidential service can advise on any current campaigns you’re progressing, at any stage – although we suggest that you send us materials early in your production process. We can look at concepts, imagery and /or copy – or just discuss an idea. We’ll help you establish any potential issues before you spend costly time and resources taking them forward and proactively help you find solutions that will allow your advertising to achieve cut-through, but avoid complaints.

Pre-publication vetting by Copy Advice can save you:

Money

Not only is the standard service FREE, using it can save you the expense of amending or withdrawing a campaign once it's out there. You can also get a fast 4 hour turnaround service at a reasonable fee, plus we offer a comprehensive bespoke paid for audit service for your Website.

Time

Breaches of the ad rules and subsequent ASA investigations can eat up valuable time for both in-house and agency staff. It normally only takes 24 hours to get Copy Advice reassurance on whether or not your creative is compliant with the codes.

Reputation and Trust

Mistakes can damage your relationships with consumers, clients and even internally to say nothing of the negative publicity it can attract.

Face behind the name

Our team of highly trained advisers can offer an informed view of the likely acceptability of your non-broadcast marketing communications under the CAP Code. All our advisers have been trained to fully understand the CAP Code and how it is interpreted by the ASA. They keep abreast of complaints made to the ASA and the watchdog’s subsequent decisions, whether or not the ASA Council upheld the complaint. 

The team are ready to help you with your campaign:

  • David Hollis

    Operations Manager

    David studied Economics at The University of Hull before going to teach English in Japan and Spain. He joined the ASA in 2004 as a Complaints Handler before moving to the Investigations team, first as an Investigations Exec and then, in 2009, as Investigations Manager. He took over as Operations Manager for Copy Advice and Assistant Secretary to the General Media Panel (GMP) in 2014.You can contact David via the main line on 020 7492 2100.

  • Katharine Mason, Copy Advice exec

    Katharine Mason

    Katharine studied Law with French Law at UCL and in Paris and trained in the City where she developed a particular interest in the legal and regulatory system surrounding advertising and branding.

    Katharine joined Copy Advice in 2009 and specialises in giving advice relating to food and health supplements, sales promotions, database practice, privacy and online behavioural advertising. You can contact Katharine directly on 020 7492 2191 or email her at katharinem@cap.org.uk.

  • James Wilkinson Green, CAP Copy Advice Executive

    James Wilkinson Green

    James studied Law with Philosophy at Northampton university. After graduating he worked in the financial sector before moving into campaign management for an outdoor advertising company where he worked for nearly four years.

    James specialises in alcoholgambling, motoring and environmental advertising as well as remit issues. You can contact James directly on 020 7492 2154 or email him at jamesw@cap.org.uk

  • Bridie 

    Bridie Creely

    Bridie joined Brighton and Hove Trading Standards as a Fair Trading Officer in 2006, initially administering a trader approval scheme ensuring compliance amongst local businesses, before specialising as a Research and Intelligence Officer. In 2011 she joined the ASA as a Complaints Executive before moving to the Copy Advice team a year later. 

    Bridie specialises in health, medicines and medical devices, as well as third sector advertising and marketing targeted at children. You can contact Bridie directly on 020 7492 2149 or email her at bridiec@cap.org.uk.

  • Avghi 

    Avghi Theocharous

    Avghi obtained a degree in History of Art and Architecture from the University of Reading, a Postgraduate Diploma in Law from Kingston University and a Master of Laws (LLM) in International and Commercial Dispute Resolution from the University of Westminster.

    After working as a fashion model, primarily for commercial and editorial assignments she joined the Teleperformance Group managing sales teams for the telecommunications industry. She joined the Copy Advice team in 2012, after spending a year working in the ASA Complaints Department.

    Avghi specialises in advising on cosmetics and skin creams, weight loss, travel and occasionally, weapons. You can contact Avghi directly on 020 7492 2106 or email her at avghit@cap.org.uk

  • Laura Kelly 

    Laura Kelly

    Laura studied History and Politics at the University of York. After graduating she volunteered at Citizens Advice before joining the ASA as a Complaints Executive, moving to the Copy Advice team three years later. 

    Laura specialises in giving advice relating to employment and business opportunities, religion, psychics and spiritualists and financial advertising as well as issues of harm and offence.

    You can contact Laura directly on 020 7492 2166 or email her at LauraK@cap.org.uk.

Please note: our advisers do not give legal advice.

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Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?

Training and events

Whether you’re an absolute beginner, experienced, or just looking for something tailor-made to suit your needs, we offer a wide range of training options.

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