Committee of Advertising Practice

Latest news

Landmark agreement extends ASA’s digital remit

The digital remit of the ASA is to be extended significantly to deliver more comprehensive consumer protection online. From next year, marketing communications online will be subject to rules to keep them legal, decent, honest and truthful.

New Advertising Codes are here - make sure you comply

The new Advertising Codes have come into effect today, 1 September 2010. It is important that all those involved with producing advertisements and other marketing communications understand and comply with the revised Codes to avoid the reputational or commercial damage that could result from breaching the rules. CAP Services are here to provide advice on your campaigns and we offer a range of training tools in specific sectors to help you comply.

Final countdown to new Advertising Codes

CAP and BCAP are giving advertisers a final reminder that new Advertising Codes will come into effect on 1 September. It is crucial that advertisers ensure they know what the rules are to avoid prompting complaints from consumers or competitors and being subject to an ASA investigation.

Forthcoming events

Advice:am - Gambling advertising

9 September 2010 - designed to update marketers in the gambling industry on the latest guidance and recent ASA rulings to help ensure marketing communications comply with the Advertising Codes.

Advice:am - Environmental claims

14 October - designed to update marketers on the latest guidance on environmental claims and recent ASA rulings to help ensure marketing communications comply with the Advertising Codes.

Advice:am - Digital advertising

25 November 2010 - this seminar is designed to provide marketers in the digital sector an overview of the key changes in the new CAP and BCAP Codes and provide guidance on their application.

CAP Services

The Advertising Codes are changing, with new rules coming into effect from 1 September 2010.

To help advertisers get up to speed on the changes to the Codes, CAP has put together a comprehensive range of training and advice resources - for further information and to sign up go to CAP Services.