We welcome the Advertising Association’s (AA) announcement recommending the extension of the CAP Code to cover marketing communications on companies’ own websites.
BCAP announces that its proposal to include a rule in the BCAP Advertising Code about post-conception advice services will be subject to further discussion with Ofcom. This will not delay the launch of the Broadcast Advertising Code scheduled for publishing shortly.
Today, the Broadcast Committee of Advertising Practice (BCAP) revised its TV and Radio Advertising Standards Codes to ensure they do not conflict with the legal requirements of Regulation (EC) 1924/2006 on nutrition and health claims made on foods (NHCR).
Forthcoming events
CAP and Copy Advice team, in cooperation with the ASA, provide advice and training to advertisers, agencies, media owners and legal advisers on advertising regulations and the requirements of the Codes, ranging from short and sharp sector specific events to bespoke seminars dedicated to one company and its needs.
NEW dates have been added
28 April 2010 - Advice:am - Cosmetics & Toiletries
6 May 2010 - Advice:am - Holiday and travel
20 May 2010 - Advice:am - Health & Beauty products and therapies
7 July 2010 - Advice:am - Insider's guide to advertising
9 September - Advice:am - Gambling
20 September 2010 - Advice:am - Digital advertising
14 October 2010 - Advice:am - Environment
26 and 27 October 2010 - Advice:am - Graduates training
9 December 2010 - Advice:am - Insider's guide to advertising
Further information will be published as soon as available.
Resource centre
Assistance in complying with the Advertising Codes (Guidance notes, Help Notes, Copy Advice service and industry training seminars).
Our research and surveys check the compliance rate and identify any potential problems in industry sectors.
Update@cap informs industry members of important developments in ad regulation.
ASA's summary briefing papers on some of the key areas, such as alcohol, children, environment and health and beauty.
Subscribe to the ASA adjudications RSS feed.
Useful links to additional resources to help you with your advertising campaign.
Answers to some of our more regular questions about CAP and BCAP and how the system works.