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Committee of Advertising Practice

Admired around the world for its creativity, the UK advertising industry sets a high standard in successful self-regulation. Our industry is governed by codes of practice that are designed to protect consumers and create a level playing field for advertisers.

Why gamble with the ASA? The Copy Advice service is here to help you avoid breaking the rules and potential action by the Advertising Standards Authority by giving you free advice on your non-broadcast marketing communications before they are launched. Check out our dedicated website.

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CAP welcomes announcement on extension of CAP Code online

We welcome the Advertising Association’s (AA) announcement recommending the extension of the CAP Code to cover marketing communications on companies’ own websites.

Post-conception Advice Services in the BCAP Advertising Code - Delay in BCAP’s regulatory decision

BCAP announces that its proposal to include a rule in the BCAP Advertising Code about post-conception advice services will be subject to further discussion with Ofcom. This will not delay the launch of the Broadcast Advertising Code scheduled for publishing shortly.

Changes to the Advertising Codes: nutrition and health claims in food ads

Today, the Broadcast Committee of Advertising Practice (BCAP) revised its TV and Radio Advertising Standards Codes to ensure they do not conflict with the legal requirements of Regulation (EC) 1924/2006 on nutrition and health claims made on foods (NHCR).

Forthcoming events

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CAP and Copy Advice team, in cooperation with the ASA, provide advice and training to advertisers, agencies, media owners and legal advisers on advertising regulations and the requirements of the Codes, ranging from short and sharp sector specific events to bespoke seminars dedicated to one company and its needs.

NEW dates have been added

28 April 2010 - Advice:am - Cosmetics & Toiletries

6 May 2010 - Advice:am - Holiday and travel

20 May 2010 - Advice:am - Health & Beauty products and therapies

7 July 2010 - Advice:am - Insider's guide to advertising

9 September - Advice:am - Gambling

20 September 2010 - Advice:am - Digital advertising

14 October 2010 - Advice:am - Environment

26 and 27 October 2010 - Advice:am - Graduates training

9 December 2010 - Advice:am - Insider's guide to advertising

Further information will be published as soon as available.

 

Resource centre

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Advice and guidance

Assistance in complying with the Advertising Codes (Guidance notes, Help Notes, Copy Advice service and industry training seminars).

Research and surveys

Our research and surveys check the compliance rate and identify any potential problems in industry sectors.

Newsletters

Update@cap informs industry members of important developments in ad regulation.

Background briefings

ASA's summary briefing papers on some of the key areas, such as alcohol, children, environment and health and beauty.

ASA adjudications

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Useful links

Useful links to additional resources to help you with your advertising campaign.

FAQs

Answers to some of our more regular questions about CAP and BCAP and how the system works.

Industry zone

A secure zone for CAP and BCAP panel members and Ad Alerts subscribers.

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Events programme

Check out the dates for this year's training and advice seminars for advertisers, agencies and media owners on advertising regulation.

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FAQs

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