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  • “Guide prices” in ads for property auctions

    ASA ruling against Auction House UK Ltd leads to new guidance on “guide prices” for the property auction sector.

    Read how this could affect you here

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    Our free e-newsletters are essential reading for anyone involved in marketing communications, or those interested in advertising regulation from a public affairs, policy or journalistic perspective.

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  • Helping you get your ads right

    CAP Copy Advice offers fast, confidential advice to help ensure your non-broadcast advertising, sales promotion or direct marketing complies with the Advertising Code.

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Forthcoming events

  • Advice:am Food Advertising

    30 September 2014 - This seminar is aimed to guide advertisers, agencies and media owners through the food rules of the UK Advertising Codes, giving advice & tips on how to make sure that your marketing is legal, decent, honest and truthful.

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  • ASA Agency Graduate Training Seminar

    21 October 2014 - Free annual training for new advertising agency graduates. Learn about the ASA, the advertising self-regulation system and how it is supported by the advertising industry.

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  • Advice:am Misleading Advertising

    11 November 2014 - This seminar will provide you with lots of case studies and offers practical guidance on how to avoid producing misleading campaigns and attracting complaints about your ads.

    *Please note that this is a repeat seminar of the one in May 2014.

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  • Insider's Guide to the ASA

    10 December 2014 - This popular seminar is designed to provide an inside track to the regulatory system and the advertising Codes to help you maximise your creative process with confidence.

    *Please note that this is a repeat of the seminars that ran in January, February & July 2014.

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  • Copy Advice - Frequently asked questions

    The Copy Advice team offers fast, free and confidential services to help advertisers comply with the Advertising Code. Here we’ve answered a few of the general enquiries we commonly receive; from how the rules apply to social media to the substantiation needed to prove efficacy claims.

  • The 'Promotional' Price is Right

    Offering a price promotion on your product? Make sure the prices you advertise are genuine and meaningful for consumers.

  • "Guide prices" in ads for property auctions

    The Committee of Advertising Practice (CAP) has sent letters to the property auction sector regarding the enforcement of an ASA ruling, published last week, that requires advertisers to give greater clarification around “guide prices” in ads for property auctions.

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