We’ve launched the third and final part of our eLearning trio on Misleading Advertising.

Over 70% of complaints that the ASA receive are about ads that consumers believe are misleading. That’s why CAP have created a series of interactive online training modules to help marketers to get their ads right first time when it comes to this important area of the Code.

Using real life Advertising Standards Authority (ASA) rulings the three Misleading Advertising modules help marketers to understand the rules and how they apply. The online training is designed to help anyone involved in commissioning, producing or overseeing marketing communications to create campaigns that comply and avoid misleading consumers.

As an overview, Part Three focuses on the following aspects of misleading advertising:

Exaggeration: We’ll use case studies to help illustrate what you can and can’t say when talking about the efficacy of your product or service.

Pricing: This section will look in great depth at the rules around pricing, including RRPs, price comparisons and lowest price promises.

Guarantees & after-sales service: The final section will cover the rules on guarantees, including money back guarantees.

Our advice and training resources, of which eLearning is a part, represent our on-going commitment to helping marketers produce ads that are responsible and trusted – which is good for consumers and good for business.

Visit our eLearning site.


More on


  • Keep up to date

    Sign up to our rulings, newsletters and emargoed access for Press. Subscribe now.