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Latest News

Welcome to CAP's latest news. This section contains our latest news, announcements and developments.

We also have a Frequently Asked Questions page which answers popular questions about CAP and how the system works.

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To contact the press office, call 020 7492 2123 or e-mail (journalists only). 

For older articles, go to our News archive.

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How to push the envelope (without breaking the rules)

23 February 2017

Did you know envelopes must make clear they contain a marketing communication? Learn more about how you can ensure your envelope complies with the rules.

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Time runs out for misleading pay-per-bid auction websites

23 February 2017

Following six recent ASA rulings on the sector, this outlines what pay-per-bid auction sites need to do to comply with the CAP Code.

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Adding value to financial compensation ads

09 February 2017

This guidance reflects on recent ASA rulings and sets out for claims management companies how compensation figures should be quoted in ads.

new website

New website – coming very soon…

03 February 2017

In the next few weeks we’re launching our brand new merged ASA and CAP website; featuring improved design and new functionality.


New rule announced on the advertising of electronic cigarettes

01 February 2017

Today we’re announcing the creation of a new rule in the CAP Code prohibiting the advertising of unlicensed, nicotine-containing electronic cigarettes in some non-broadcast media. 

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Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?