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Latest News

Welcome to CAP's latest news. This section contains our latest news, announcements and developments.

We also have a Frequently Asked Questions page which answers popular questions about CAP and how the system works.

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To contact the press office, call 020 7492 2123 or e-mail (journalists only). 

For older articles, go to our News archive.

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promotional marketing

New Promotional Marketing eLearning module launched

18 January 2017

Our new Promotional Marketing online training module provides marketing, advertising and compliance professionals with all of the tools they need to run effective and compliant promotions.

Diet detox advertising advice icons

Getting your weight loss food ads in shape

12 January 2017

Weight loss claims are health claims that can only be used if they are authorised and the product meets the conditions of use. Here’s some general guidance on Section 15.


Opinion piece: Playing our part in tackling a public health challenge

11 January 2017

Why we’re taking action to remove high fat, salt and sugar product ads entirely from children’s media.


CAP’s new food rules: Q&A III

22 December 2016

In the third of our Quick Q&As on the new food rules, we walk you through the new brand guidance.


Government and Local Authority ads

22 December 2016

Find out more about how public bodies have to follow the same ad rules as commercial companies.

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Bespoke Copy Advice

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