Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK

Consultation on new rules and guidance on the advertising of e-cigarettes

29 September 2016

e-cigarette bannerToday we're launching a consultation on new rules and guidance on the advertising of e-cigarettes.  The consultation responds to the European Tobacco Products Directive (TPD) and its UK implementing legislation (the Tobacco and Related Products Regulations) coming into effect earlier this year.  These new laws prohibit the advertising of e-cigarettes and e-liquids which contain nicotine and which are not licensed as medicines, in some media channels.

We are seeking views on how best to reflect these legal prohibitions on non-broadcast advertising in our Code so that the ASA can enforce them. We are also seeking views on their proposals for accompanying guidance and on diverse other issues including the acceptability of ads for e-cigarette retailers (as distinct from products), the issue of health claims and whether the content rules put in place in 2014 remain proportionate. We have already made some changes to the BCAP Code in light of the TPD coming into force; an announcement about which can be found here.

The consultation will last one calendar month and closes at 5pm on Monday 31 October.

AdviceOnline Database

Latest tweets

Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?