Catherine Shuttleworth, CEO and founder of Savvy Marketing, is to take up the mantle as Chair of CAP’s Sales Promotion and Direct Response Panel.

The SPDRP, a group comprising senior figures from the promotional marketing industry, provides invaluable advice and opinion to the ASA and CAP. It offers a practical industry perspective on a range of regulatory subjects including the interpretation and application of the Codes, the drafting of Help Notes and revisions to the rules.

As an active member of both the Institute of Promotional Marketing (IPM) and the The Institute of Grocery Distribution (IGD), Catherine is a well-established expert in shopper marketing. She’s also a regular spokesperson for retail news stories and debates on high profile programmes including BBC Breakfast and BBC Radio 4’s You and Yours, and amongst the retail and marketing trade press.

James Best, Chairman of CAP says: “Catherine was a natural choice to chair this important panel. Her broad knowledge of this fast-changing sector will be invaluable in ensuring that a practitioner’s perspective feeds into all aspects of the work of CAP and the ASA in this area through the input of Panel members.”

I’m delighted to have the opportunity to chair the SPDRP... It’s an integral part of the self-regulatory system and a shining example

of the collective responsibility industry takes in working to ensure everyone can have confidence in the ads they see and hear.

 

Catherine Shuttleworth, CEO of SPDRP

Of her appointment, Catherine Shuttleworth says; “I’m delighted to have the opportunity to chair the SPDRP. Senior professionals from across industry – advertisers and agency practitioners – volunteer their time to give peer advice. It’s an integral part of the self-regulatory system and a shining example of the collective responsibility industry takes in working to ensure everyone can have confidence in the ads they see and hear.”

Catherine founded Savvy in 2006 and has grown the business to become a leading award winning agency. After graduating with a degree in retail marketing, Catherine has focussed her career in the retail marketing space working in both client and agency organisations.

Catherine will take up her role in October. She succeeds Philip Circus, who recently stepped down after chairing the panel since 2005.

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