As The Business Show draws to a close, we can happily say it’s been a very productive and enjoyable couple of days.

We’ve engaged with Start-ups, SMEs, and even exhibitors, because of course the Advertising Codes apply to anyone, large or small, advertising their business.

Aside from learning why wearing flat shoes at an all-day standing event is a good idea, we’ve really been able to get to grips with the kind of information that new business and small businesses need to know.

Start-ups in particular have been pleased to hear about our Copy Advice service - free and expert advice aimed at helping advertisers comply with the Advertising Code. Who doesn’t love a freebie?

We’ve seen the queues at the social media seminars, and informed many of you about our remit, which does also cover advertising on companies’ own websites, and social media pages, under your control. For more information read our social media remit AdviceOnline, and an article, ‘The rules of social engagement’ with top tips on sticking to the rules in a social media context.

We’ve dispelled myths about the Advertising Standards Authority – the body responsible for administering the Advertising Codes. Whilst the ASA’s scope for banning ads, and publicising bad practice is an effective sanction that encourages advertisers to create responsible ads, you were pleased to hear that the ASA is a proportionate and evidence-based regulator and that, at CAP, we place an emphasis on helping you get your ads right first time round so as to avoid running into problems with the watchdog.

But most importantly it’s been a chance to engage – and whether it’s just the start of your journey to owning your own business or you’re already up and running, we hope there’s been something in it for everyone.

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