Today, we published the ASA’s Supplement to the Update on the Process Review (Supplement) to provide a further progress report for our stakeholders on how we are responding to the independent recommendations made in the Process Review Final Report (Berkshire’s Report) of 31 March 2010. 

This Supplement follows The ASA’s Preliminary Response to the Process Review (Preliminary Response) was published on 24 June 2010 and The ASA’s Update on the Process Review (Update) was published on 6 December 2010. 

The Process Review is about getting better at what we do. Being more effective, efficient, cost-effective and in tune with our stakeholders. It is not just about saving money, although it has identified real savings that, together with the notional savings, are already greater than the cost of the consultancy that conducted the review.

The recommendations we are taking forward will benefit consumers by helping to make our operations more efficient, more focused on priorities and more effective at resolving investigations quickly.

They will also benefit advertisers and other stakeholders by increasing their awareness of our operations and how we apply the Advertising Codes, enhancing two-way communication, resolving cases more speedily and, ultimately, helping to improve the already high level of compliance with the advertising rules.

We will publish The ASA’s Final Response to the Process Review later in 2011. It will outline in full the changes we are introducing, which we expect to have a lasting effect on our work to keep advertising legal, decent, honest and truthful.

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