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Advertising Guidance

Advertising Guidance (previously Help Notes) are formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects.  These can be used in conjunction with the AdviceOnline database to help you create ads and sales promotions that meet the UK Code of Non-broadcast Advertising, Promotional Marketing and Direct Marketing.

Below is a list of Advertising Guidance in alphabetical order: 








AdviceOnline Database

Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?

Training and events

Whether you’re an absolute beginner, experienced, or just looking for something tailor-made to suit your needs, we offer a wide range of training options.

CAP eLearning

Involved in commissioning, producing or overseeing ads? Learn how to comply with the CAP Code and create responsible ads with our new interactive online training tool.