Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).

Advice:am Misleading Advertising

TitleAdvice:am Misleading Advertising
Date23 March 2017
LocationAdvertising Standards Authority Limited (The)
Online price(inc 20% VAT)£204
Invoice price(Inc 20% VAT)£240


Marketing communications should not mislead consumers by exaggerating claims, omitting information or by presenting it in an unclear, unintelligible, ambiguous or untimely manner. This seminar will provide delegates with lots of case studies and will offer a practical guide on how to keep your ads legal, decent, honest and truthful.

Book now for a chance to hear specialist advice from Committee of Advertising Practice (CAP) on what the rules say and the Advertising Standards Authority (ASA) on how it applies them.

Events Terms and Conditions (opens in a new window)


It is important that marketers are able to provide evidence to support the claims they make in their ads. With guidance from our specialist presenters about the rules in the UK Advertising Codes and real life examples, we can help you avoid the pitfalls of producing misleading campaigns and attracting complaints about your ads.

The effectiveness of the regulatory system and advertiser's commitment to adhering to the rules helps promote consumer trust and maintains a level-playing field amongst competitors. As part of this process, CAP and ASA are committed to providing training, guidance and resources in order to help advertisers get their ads right.

What will be covered?

  • Overview of ad regulation - how the ASA and CAP work
  • What are the rules covering misleading advertising?
  • Misleading by act, omission and exaggeration
  • Providing substantiation - what type of evidence will the ASA accept? 
  • Case studies and examples of ASA rulings
  • Resources available to marketers and agencies to ensure campaigns comply with the rules
  • Q&A

Unfortunately we cannot answer specific queries regarding individual ad campaigns during the seminar.  This is owing to time constraints during the seminar and the need to make sure the seminar is relevant for all participants. We do however have a confidential advice service you can use - Copy Advice Team.

Who should attend?

The seminar will offer essential knowledge for anyone who is involved in commissioning, producing or overseeing marketing communications. It is of professional value to all individuals working in:

  • brand and marketing management
  • advertising creative development
  • account management
  • legal and regulatory affairs
  • corporate communications


Advertising Standards Authority

Mid City Place

71 High Holborn



(location map & directions)


09:00 – Registration and light breakfast refreshments

09:30 – Seminar begins

11:30 – Seminar ends

Cost/Booking details

  • Pay Online ~ £204 (£170 + VAT). We accept all major credit and debit cards.
  • Request an invoice ~ £240 (£200 + VAT). Download the invoice request form complete and email it back (to events[at] as soon as possible to guarantee a place.

We offer a 25% off discount for group bookings of four or more delegates attending the same Advice:am seminars, from a single organisation – for further information, please contact events[at]

Registering a colleague or paying online for multiple delegates?  Click here for instructions.

Any queries please contact Tom Simmons on 020 7492 2126 or check out our FAQs for more details on our Advice:ams.

Book now!

Session name
Advice:am Misleading Advertising
Advertising Standards Authority Limited (The)
9:30 AM - 10:30 AM, 23 March 2017

AdviceOnline Database

Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?

Training and events

Whether you’re an absolute beginner, experienced, or just looking for something tailor-made to suit your needs, we offer a wide range of training options.

CAP eLearning

Involved in commissioning, producing or overseeing ads? Learn how to comply with the CAP Code and create responsible ads with our new interactive online training tool.