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Advice:am Insider's Guide to the ASA and CAP

TitleAdvice:am Insider's Guide to the ASA and CAP
Date23 February 2017
LocationAdvertising Standards Authority Limited (The)
Online price(inc 20% VAT)£60
Invoice price(Inc 20% VAT)


Advertising in the UK is recognised worldwide for its ingenuity and creativity, it informs, entertains and drives healthy competition. It is also well known for adhering to fundamental principles that advertising should be legal, decent, honest and truthful.

The Insider's Guide seminar is a great way to find out first hand, from the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) experts, about the rules and how the advertising regulatory system works.

Join us to find out how to avoid attracting complaints about your ads.

Events Terms and Conditions (opens in a new window)


The UK Advertising Codes lay down rules for advertisers, agencies and media owners to follow. The Codes require that all ads, wherever they appear, are prepared in a responsible way and do not contain anything likely to be misleading, harmful or offensive. The Codes are written by B/CAP and are administered by the ASA. 

What will be covered?

  • Understanding ad regulation - how the ASA and CAP work
  • Someone's complained about your ad - what now? A step-by-step guide to the ASA process
  • An overview of the TV, radio and non-broadcast codes
  • Providing substantiation: what type of evidence will the ASA accept? How and when do they use experts?
  • Case studies and examples of ASA rulings
  • Resources available to marketers and agencies to ensure campaigns comply with the rules
  • Details of the online remit extension and its implications
  • Which rules will apply 
  • Q&A

Unfortunately we cannot answer specific queries regarding individual ad campaigns during the seminar.  This is owing to time constraints during the seminar and the need to make sure the seminar is relevant for all participants. We do however have a confidential advice service you can use - Copy Advice Team.

Who should attend?

The seminar will offer essential knowledge for anyone who is involved in commissioning, producing or overseeing marketing communications. This will be beneficial for you if you are involved in producing advertising, marketing or sales promotion campaigns for yourself or your client. 


Advertising Standards Authority

Mid City Place

71 High Holborn



(location map & directions)


09:00 – Registration and light breakfast refreshments

09:30 – Seminar begins

11:30 – Seminar ends

Cost/Booking details

  • Pay Online - £60 (£50 + VAT @20%)

Please contact our events team - or check out our FAQs for more details on our Advice:ams.

Book now!

Session name
Advice:am Insider's Guide to the ASA and CAP
Advertising Standards Authority Limited (The)
9:30 AM - 11:30 AM, 23 February 2017

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