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Copy Advice Team

Copy Advice is an essential service for advertisers, agencies, media owners and media service providers who want to check how their prospective non-broadcast ads or multi-media concepts measure up against the UK Advertising Codes.

Our fast, free and confidential service can advise on any current campaigns you’re progressing, at any stage – although we suggest that you send us materials early in your production process. We can look at concepts, imagery and /or copy – or just discuss an idea. We’ll help you establish any potential issues before you spend costly time and resources taking them forward and proactively help you find solutions that will allow your advertising to achieve cut-through, but avoid complaints.

Pre-publication vetting by Copy Advice can save you:


Not only is the standard service FREE, using it can save you the expense of amending or withdrawing a campaign once it's out there. You can also get a fast 4 hour turnaround service at a reasonable fee, plus we offer a comprehensive bespoke paid for audit service for your Website.


Breaches of the ad rules and subsequent ASA investigations can eat up valuable time for both in-house and agency staff. It normally only takes 24 hours to get Copy Advice reassurance on whether or not your creative is compliant with the codes.

Reputation and Trust

Mistakes can damage your relationships with consumers, clients and even internally to say nothing of the negative publicity it can attract.

Face behind the name

Our team of highly trained advisers can offer an informed view of the likely acceptability of your non-broadcast marketing communications under the CAP Code. All our advisers have been trained to fully understand the CAP Code and how it is interpreted by the ASA. They keep abreast of complaints made to the ASA and the watchdog’s subsequent decisions, whether or not the ASA Council upheld the complaint. 

Please note: although it is given by the team in good faith, our advice is not binding on the ASA or CAP and our advisors do not give legal advice.

Copy Advice is closed on 31 August. Enquiries submitted on 28 August and over the Bank Holiday weekend will be dealt with on Tuesday 1 September. 

  • David Hollis

    David studied Economics at The University of Hull before going to teach English in Japan and Spain.

    He joined the ASA in 2004 as a Complaints Handler before moving to the Investigations team, first as an Investigations Exec and then, in 2009, as Investigations Manager. He took over as Operations Manager for Copy Advice and Assistant Secretary to the General Media Panel (GMP) in 2014. You can contact David via the main line on 020 7492 2100.

  • Katharine Mason, Copy Advice exec

    Katharine Mason

    Katharine studied Law with French Law at UCL and in Paris and trained in the City where she developed a particular interest in the legal and regulatory system surrounding advertising and branding.

    Katharine joined Copy Advice in 2009 and is now the team's Senior Exec, she specialises in giving advice relating to food and health supplements, sales promotions, database practice, privacy and online behavioural advertising. You can contact Katharine directly on 020 7492 2191.

  • Laura Kelly 

    Laura Kelly

    Laura studied History and Politics at the University of York. After graduating she volunteered at Citizens Advice before joining the ASA as a Complaints Executive, moving to the Copy Advice team three years later. 

    Laura specialises in giving advice relating to employment and business opportunities, religion, psychics and spiritualists, telecoms and financial advertising. You can contact Laura directly on 020 7492 2166.


    Laura Brown

    Laura studied Law at the University of Liverpool before spending a number of years handling liability claims in both the public and the private sector.  She joined the ASA as an Investigations Executive in 2012 and moved to the Copy Advice team two years later.

    Laura specialises in giving advice relating to alcohol, types of claims and issues of harm and offence. You can contact Laura directly on 020 7492 2201.


    Janet Newell

    Janet studied Communication Processes at the University of Humberside. She worked as a Case Officer for the premium rate regulator PhonepayPlus for nine years and joined the Copy Advice team in 2015 after spending six years working for the ASA’s Investigations Department.

    Janet specialises in Complementary Therapies & Alternative Health, Medicines & Medical devices, Healthcare and Property. You can contact Janet directly on 020 7492 2149

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Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?

Training and events

Whether you’re an absolute beginner, experienced, or just looking for something tailor-made to suit your needs, we offer a wide range of training options.

Suggest a topic

Can't find some particular subject guidance to help create ads and sales promotions that meet the CAP Code.