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CAP Advice & Training

The professional and brand damage from getting your advertisement banned by the Advertising Standards Authority can be devastating. At CAP we want you to produce excellent and compelling campaigns that also comply with the rules. That’s why we’ve created a wide range of advice services – so you can look good and be good at the same time. 

Download a guide to our advice and training services, as well as our rate card

For radio and TV ads click here.

  • AdviceOnline

    AdviceOnline database - Practical advice

    Our searchable database provides the latest advice on current interpretation of the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing, in light of ASA rulings. It is regularly updated and covers a wealth of topics. 

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  • non broadcast help notes

    Advertising Guidance - previously called 'Help Notes'

    Advertising Guidance are formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects. 

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  • Bespoke advice

    Bespoke Copy Advice

    Get bespoke advice on your ad or sales promotion from one of our Advisers. Get a 24 hour response for free or pay for an ultra-fast 4 hour response.

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  • Website audit

    Website audits

    As a responsible advertiser you want the peace of mind of knowing that your own marketing on your own website is likely to comply with the advertising rules. Our personalised Website Audits do just that.

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  • Events

    Training and events

    Whether you’re looking for one of our regular Advice:am training seminars or for someone to visit your office to deliver bespoke training we will work to meet your needs. ASA representatives regularly take part in our events.

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  • Our team 

    The Copy Advice team

    Our team of highly trained advisers can offer an informed view of the likely acceptability of your non-broadcast marketing communications under the CAP Code. All our advisers have been trained to fully understand the CAP Code and how it is interpreted by the ASA. 

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  • eLearning icon 


    If you want to find out more about how to comply with the CAP Code from the comfort of your desk, take our online training. Modules include real life ASA examples as well as information on the rules and how to apply them to your ads.

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AdviceOnline Database

Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?

Training and events

Whether you’re an absolute beginner, experienced, or just looking for something tailor-made to suit your needs, we offer a wide range of training options.

CAP eLearning

Involved in commissioning, producing or overseeing ads? Learn how to comply with the CAP Code and create responsible ads with our new interactive online training tool.