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Our committees

CommitteesThe Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are responsible for writing and updating the UK Advertising Codes. Chaired by James Best, the Committees are made up of representatives of advertisers, agencies, media owners and other industry groups, all of which are committed to upholding the highest standards in non-broadcast and broadcast advertising.

Find out more about James Best.

Committee of Advertising Practice

CAP writes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing and helps enforce ASA rulings.

Established in 1961, the Committee and the Code marked their 50th anniversary in 2011.

CAP Members 
Advertising Association
Cinema Advertising Association
Direct Marketing Association
Direct Selling Association
Incorporated Society of British Advertisers
Institute of Practitioners in Advertising
Institute of Promotional Marketing
Internet Advertising Bureau
Mobile UK
Television on Demand Industry Forum
News Media Association
Outsmart Out of Home
Professional Publishers Association
Proprietary Association of Great Britain
Royal Mail
Scottish Newspaper Society

Broadcast Committee of Advertising Practice

The success of CAP’s regulation of non-broadcast ads encouraged Ofcom to contract-out the regulation of broadcast advertising to the ASA system. This led to the formation of a co-regulatory partnership and BCAP. BCAP writes the UK Code for Broadcast Advertising.

BCAP Members
Advertising Association 
Sky UK Ltd 
Channel 4 Television Corporation
Channel 5 Broadcasting Ltd
Commercial Broadcasters Association (CoBA)
Direct Marketing Association 
Electronic Retailing Association UK 
Incorporated Society of British Advertisers
Institute of Practitioners in Advertising 
ITV plc

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