Recent and future events
22 November 2007
CAP and BCAP offer training events throughout the year on the practical implementation of their Codes for all types of marketing professionals from agency graduate intake to senior marketers.
Recent events
Graduate Seminars for IPA Agencies 23 to 26 October 2007
The Advertising Standards Authority and the Committee of Advertising Practice held their annual training session for new staff from IPA agencies in October. The seminars took place at the ASA's and CAP’s offices in Holborn. Each session was introduced by a key industry figure and covered how the advertising self-regulatory system works. Presenters from the ASA and CAP were joined by colleagues from the BACC and RACC to give the full picture: from copy advice and clearance to the investigation and adjudication process. Attendees left with an understanding of the dos and don’ts to look out for when planning and preparing ads and the consequences of running ads that fall on the wrong side of the line of acceptability.
Future events
Insider knowledge: a practical guide to working with the ASA, 13 December 2007
We are repeating our insider's guide to working with the Advertising Standards Authority with a focus on the needs of smaller advertising and marketing agencies. The event will suit those in account management roles responsible for presenting to clients marketing communications that should comply with the CAP and BCAP Codes. Attendees will benefit from learning about the common pitfalls that can lead to an investigation by the ASA and about CAP’s Copy Advice service, which can help avoid problems in the first place. Attendees will receive an understanding of how advertising regulation works in Britain and the opportunity to bring along some of their work to discuss. Email events@cap.org.uk for more information about this event and how to register.
Read about the CAP and ASA events in Nottingham.