Review of CAP events and training seminars January to April 2006
22 May 2006
Already this year, CAP has been busy communicating with the industry: Two Advice:am seminars helped practitioners get to grips with what to do when the ASA receives a complaint against them and the CAP stand at the International Direct Marketing Fair explained to visitors the benefits of getting their mailings checked out by the CAP Copy Advice team.
Advice:am Insider knowledge: a practical guide to working with the ASA
CAP's Advice:am seminar series for 2006 kicked-off with an insider's guide to working with the Advertising Standards Authority on Wednesday 29 March. Because it was so over subscribed, the seminar had to be repeated the following month.
Attendees included those responsible for dealing with complaints about advertising, either client or agency side. Hosted by two of the ASA’s investigations staff, the seminar included:
• a step-by-step guide to the complaints procedure
• useful information about providing evidence to support ad claims (including how and when the ASA uses experts)
• an introduction to the roles of the ASA Council and CAP Panels
• an opportunity to put questions to the ASA Executive.
The CAP Copy check-up at the International Direct Marketing Fair
We are often told by health professionals that prevention is better than cure. The same goes for compliance with the advertising standards codes. Better to get your marketing communications checked beforehand than have the ASA uphold complaints against them, publish the outcome on its website and have your work withdrawn. That was the message CAP endeavoured to get across to visitors to this year’s International Direct Marketing Fair at Earls Court 2 between 9 and 11 May. CAP Copy Advisers were on hand to offer Copy health checks to direct marketers, answering questions on how the rules apply and explaining how quick and easy CAP’s free copy advice service is to use.
The direct marketing rules in the Code cover obtaining, compiling, processing and using personal data for marketing products through direct mail as well as what to do when targeting consumers with e-mail and text messages.
Find out about future CAP events.