Recent and Future CAP Events
17 August 2006
Recent Events
Since the last issue of Update@CAP, CAP has held an Advice:am session on the rules for motoring ads and direct marketing.
Advice:am Motoring Seminar
23 May 2006, CAP’s offices, London
Representatives from leading car manufacturers and ad agencies attended this morning briefing, which looked at the rules and regulations for motoring ads. Brendan Patterson from CAP and Daira Moynihan from the ASA gave delegates a detailed guide to the specific content rules for motoring ads including: what you can and cannot say when referring to a car’s performance, acceleration and top speed, past rulings about the types of imagery and headlines that might cause problems with the ASA and how to avoid falling foul of the rules on truthfulness with price claims in car ads.
Advice:am Direct Marketing Seminar
4 July 2006, CAP’s offices, London
Up Close and Personal, a guide to direct marketing and database practices, took place on Tuesday 4 July 2006. This informative morning master class gave delegates the low down on the rules and regulations for direct marketing, helping them to stay compliant without compromising the creativity of their DM campaigns.
Future Events
Advice:am Direct Marketing Seminar
19 September 2006, CAP’s offices, London
In response to popular demand, CAP will in September repeat the DM seminar it held in July. This short morning meeting will provide important information and guidance to those involved in marketing directly to existing and potential customers via leaflets, brochures, letters, catalogues, mobile marketing, including SMS, and e-mail campaigns. For more information, click here.
CAP Regulation Update
30 November 2006, Watershed Media Centre, Bristol
A free afternoon seminar for advertisers, marketers, agencies and media owners based in and around the Bristol area. The event is free to attend and will update participants on the rules and regulations for ads in all media. We shall have more information available for you later on this year. To be kept informed, e-mail events@cap.org.uk or call Debra Quantrill or Zoë Kalu on 020 7492 2200.
ASA Graduate Training Seminars for IPA agencies
23 – 26 October 2006, ASA offices, London
An opportunity for graduate recruits into IPA advertising agencies to find out more about the self-regulatory system and meet ASA staff. Interactive workshops provide the chance to judge ‘real’ ads according to the codes and compare decisions with those taken by ASA Council. For more information, please e-mail events@asa.org.uk or call Zoë Kalu or Debra Quantrill on 020 7492 2222.