Advice:am Face to Face: a briefing on claims in cosmetic advertising
Location:
CAP's Offices, Mid City Place, 71 High Holborn, London, WC1V 6QT
Date: 02 April 2008
On 2 April, the Committee of Advertising Practice (CAP), with the support of the Advertising Standards Authority (ASA) ran a seminar to brief advertising agencies working on cosmetic accounts on how to comply with the requirements of the codes and avoid future trouble with the ASA.
The seminar outlined:
Types of evidence needed to substantiate different claims in cosmetic ads
- An outline of new guidance on substantiation from the ASA and CTPA
- The rules on decency and social responsibility
- Previous ASA adjudications on cosmetic ads
- Status of different regulatory bodies
- Where to go for further help and advice
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