Advice:am A guide to telecommunications advertising
Location: Mid City Place, 71 High Holborn, London, WC1V 6QT
Date: 24 January 2007
Telecommunications marketing is changing rapidly, with new products and services being offered to consumers every day. To help marketers comply with the advertising code and recent ASA decisions in this area, the Committe of Advertising Practice (CAP) has issued new guidance for non-broadcast telecoms ads.
We will be covering the following topics:
- The use of 'Free' and 'Unlimited'
- Advertising complex products without misleading consumers
- Comparing your services with those of your competitors
- The CAP Copy Advice service - how to get free expert advice to avoid falling foul of the rules
Come along to this free, short, morning master class to find out more.
For registration and other information click here
We look forward to seeing you on the 24th.