Events

Advice:am A guide to telecommunications advertising


Location: Mid City Place, 71 High Holborn, London, WC1V 6QT

Date: 24 January 2007

Telecommunications marketing is changing rapidly, with new products and services being offered to consumers every day.  To help marketers comply with the advertising code and recent ASA decisions in this area, the Committe of Advertising Practice (CAP) has issued new guidance for non-broadcast telecoms ads.

We will be covering the following topics:

  • The use of 'Free' and 'Unlimited'
  • Advertising complex products without misleading consumers
  • Comparing your services with those of your competitors
  • The CAP Copy Advice service - how to get free expert advice to avoid falling foul of the rules

Come along to this free, short, morning master class to find out more.

For registration and other information click here

We look forward to seeing you on the 24th.

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