Advice:am  A – Z: your guide to the rules for motoring advertising

Location:

CAP’s Offices, Mid City Place, 71 High Holborn, London

Date:

23 May 2006

Details:

To help ensure your marketing communications comply with the advertising codes, CAP held another Advice:am seminar on Tuesday 23 May covering the rules for motoring advertising.

The seminar was held for all those involved in the marketing or advertising of motor vehicles, fuel or accessories.

The breakfast seminar covered:

• What you can and cannot say when referring to a car’s performance, acceleration and top speed
• How to avoid falling foul of the rules on anti-social behaviour and dangerous driving
• Past rulings about the types of imagery and headlines that may cause problems with the Advertising Standards Authority
• The rules on safety and environmental claims
• Comparative advertising – the rules when it comes to comparing a marque with a competitor’s?
• How to avoid falling foul of the rules on truthfulness with price claims in car ads
• Avoiding costly mistakes by getting help and staying informed: the CAP Copy Advice service and other resources