Advice:am  Up Close and Personal: a guide to the Direct Marketing and Database Practice rules

Location:

CAP’s Offices, Mid City Place, 71 High Holborn, London

Date:

19 September 2006

Details:

This informative morning master class will give you the low down on the rules and regulations and help you stay within them without compromising the creativity of your DM campaigns.

This event will cover:
• Targeting your direct marketing campaigns: the database practice rules, targeting and when consent is required.
• The distance selling regulations, including cancellation, delivery and refund requirements.
• Claims on envelopes: how to avoid misleading or offending recipients.
• Guidance on the rules for mobile marketing campaigns including SMS and e-mail.
• The CAP Copy Advice service: how to get free expert advice to avoid falling foul of the rules.

The seminar is free and will take minimal time out of your day. The briefing will kick off at 9am and finish at around 10:30am.

For registration and other information click here

We look forward to welcoming you on Tuesday 19 September.