Latest News
Recent and future events (02 October 2008)
CAP has a long and varied line-up of training events planned for 2008. To find out what’s on and when click here.
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ALCOHOL SURVEY 2007: SPIRITS ARE HIGH (26 September 2008)
During December 2007, the Compliance team undertook a survey of alcohol ads, the second to be undertaken since CAP and BCAP revised the alcohol clauses in 2005.The survey sought to establish whether the compliance rate had declined or improved since the previous survey. Encouragingly, the compliance rate improved by 3% points to 97%.
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TV Food Advertising to Children: an imminent review by OFCOM (26 September 2008)
OFCOM has said it intends to review the effects of restrictions on HFSS product TV advertising to children. Does the review affect you?
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ASA, Animals and Animation (26 September 2008)
If you use animals or animation to add appeal to your ads, you need to take special care whether you are targeting adults, teenagers or children. A couple of ASA adjudications remind us of some pitfalls.
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In the driving seat? (26 September 2008)
The ASA recently upheld complaints about three different ads because they could have encouraged or condoned dangerous and irresponsible driving. Make sure you don’t take a wrong turning when featuring cars in ads.
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Upcoming/Recent Events
Advice:am – The Insiders Guide to the ASA – Ad blunders v Ad wonders (18 September 2008)
On the 17 September the Committee of Advertising Practice (CAP) ran another seminar which covered all the practical information should you need to respond to an ASA investigation. It was presented by Matthew Morgan (Copy Advice Executive) and Cheryl Thompson (Investigations Executive).
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What does ‘green’ mean? Environment seminar (17 June 2008)
On the 12 June the Committee of Advertising Practice (CAP) held a seminar in central London, for professionals involved in creating marketing communications and advertising campaigns that make environmental claims.
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Consumer Protection from Unfair Trading Regulations and the advertising codes seminar (27 May 2008)
This free master class was presented by CAP and Bates, Wells and Braithwaite.
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Advice:am Face to Face: a briefing on claims in cosmetic advertising (12 March 2008)
On 2 April, the Committee of Advertising Practice (CAP), with the support of the Advertising Standards Authority (ASA) ran a seminar to brief advertising agencies working on cosmetic accounts on how to comply with the requirements of the codes and avoid future trouble with the ASA.
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International Direct Marketing Fair 2008 (22 February 2008)
The Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) attended this year's International Direct Marketing Fair 2008.
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