Links

Advertising Archives
Advertising Archives - the Advertising Archives is a specialist picture library with over one million examples of British and American press ads, TV stills, posters, and other cultural ephemera from 1850 to the present day
www.advertisingarchives.co.uk

asbof
asbof - The Advertising Standards Board of Finance collects and distributes the levy on non-broadcast advertising and direct mail that funds the ASA's non-broadcast work as well as the Mailing Preference Service.
www.asbof.co.uk

basbof
basbof - The Broadcast Advertising Standards Board of Finance collects and distributes the levy on broadcast advertising that funds the ASA's broadcast work.
www.basbof.co.uk

Business Link
Business Link is an easy to use business support, advice and information service managed by the DTI (Department of Trade and Industry) aimed at small to medium sized companies.  It includes information on how SMEs can market themselves and advertise along with the rules and regulations they need to follow.
http://www.businesslink.gov.uk   Business Link guide to advertising and marketing

FPS
Fax Preference Service - The Fax Preference Service is available to businesses and Individuals to register fax numbers on which they do not wish to receive fax marketing messages.
www.fpsonline.org.uk

IAA
International Advertising Association - The IAA is a worldwide business association for all individuals and enterprises involved in the branding process. A global advocate for the freedom of commercial speech, the IAA represents 4300 members in 95 countries. The UK is one of the largest and most active Chapters.
www.iaauk.com

IDM
Institute of Direct Marketing - Founded in 1987, the Institute of Direct Marketing is Europe's foremost professional development body for interactive and direct marketing. The Institute is a non-profit organisation, and educational trust and a registered charity.
www.theidm.com

ITMA
The Institute of Trade Mark Attorneys (ITMA) was established in 1934 as the professional body representing those persons qualified to act for the owners of trade mark and allied intellectual property rights (in particular, registered designs) both nationally and internationally. It now represents the vast majority of UK registered trade mark agents and all UK Trade Mark & Design Litigators
www.itma.org.uk

London Organising Committee of the Olympic Games
The London Organising Committee of the Olympic Games Ltd (LOCOG) has published on its website guidance on London 2012 Olympics legislation and how it affects marketers.  Visit the “Information for your business” and “Use of Olympic marks” sections of the website.
www.london2012.org

MPS
Mailing Preference Service - A free service which enables consumers to register their wish not to receive unsolicited direct mail. Registering with the MPS will stop most unsolicited addressed mail, it will not stop mail from organisations with whom consumers have done business in the past.
www.mpsonline.org.uk

NMA
Newspaper Marketing Agency - the NMA is an independent body set up by the national newspapers to represent them to advertisers and their agencies.
www.nmauk.co.uk

TPS
Telephone Preference Service - The TPS helps individuals to make sure their telephone numbers are no longer available to organisations who may telephone with offers and information they do not wish to receive.  Certain businesses such as limited companies can register with the Corporate Telephone Preference Service.
. www.tpsonline.org.uk

Features:

CAP (Broadcast)

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CAP (Non-broadcast)

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Advertising Codes

View online or download the TV, radio and non-broadcast advertising codes. Find out more.

AdviceOnline

Advice for non-broadcast ads and links to broadcast clearance centres. Find out more.

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