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Call 020 7492 2210 to speak to an adviser

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What is Copy Advice?

A fast, free and confidential service designed to help you create non-broadcast marketing communications that comply with the industry's code of practice (the CAP Code).

Advice is informed and impartial and we aim to provide constructive guidance. We're here to help you find solutions.

And we're responsive. 95% of all enquiries are answered within 24 hours.

Expert help

Our team of highly trainined advisers can offer an informed view of the likely acceptability of your non-broadcast marketing communications under the CAP Code. Every adviser has a thorough understanding of the Code and up-to-date knowledge of ASA adjudications and can explain potential problems to you.

Consultation can give you the reassurance that your ad is likely to meet the Code's requirements.

Satisfaction ratings continue to improve

Our 2007 customer satisfaction survey shows that 97% of users are satisfied with Copy Advice and rate the knowledge and professionalism of our advisers. 98% say they would use the service again and recommend it to others.

Avoid an ASA investigation - and costly campaign changes

You can contact us at any stage of your campaign production process: concepts, copy or artwork - the sooner the better. We can identify any contentious issues before you spend costly time and resources taking them forward.

By submitting draft campaign materials and plans, you will be alerted of possible code breaches which will help to avoid an ASA investigation.

How to access Copy Advice

Call 020 7492 2100 and speak to one of our advisers. We are on hand to help you from Monday to Friday 9.00am - 6.00pm.
Email your draft campaign materials to copyadvice@cap.org.uk. We'll be able to offer you more informed advice and will usually respond within 24 hours.
Visit our website at www.cap.org.uk where you can access our Help Notes and the AdviceOnline database