Introduction

The Committee of Advertising Practice (CAP) creates, revises and enforces the CAP Code for ads in non-broadcast media. Its Compliance team is responsible for enforcing ASA adjudications. Its role is to:

• Ensure ads that breach the Code are removed
• Identify problems within industry sectors
• Act against advertisers who refuse to work within the self-regulatory system

Our work helps ensure a level playing field for advertisers. It falls into these categories:

1. Remit
2. Monitoring
3. Post investigation Compliance
4. Sector Compliance
5. Surveys
6. Repeat Offenders
7. Sanctions