The CAP Code

This eleventh edition of the British Code of Advertising, Sales Promotion and Direct Marketing came into force on 4 March 2003. It replaces all other editions.

PREFACE
MEMBERS OF THE COMMITTEE OF ADVERTISING PRACTICE
INTRODUCTION
GENERAL RULES
SALES PROMOTION RULES
DIRECT MARKETING RULES
OTHER SPECIFIC RULES
HOW THE SYSTEM WORKS
SANCTIONS
HISTORY OF SELF-REGULATION
LEGISLATION
APPENDIX 1

Features:

CAP (Broadcast)

Find out more.

CAP (Non-broadcast)

Find out more.

Advertising Codes

View online or download the TV, radio and non-broadcast advertising codes. Find out more.

AdviceOnline

Advice for non-broadcast ads and links to broadcast clearance centres. Find out more.

Keep Me Informed

Make sure you get our regular updates.

Subscribe.