Sanitary Protection Products

5 Sanitary Protection Products

These include sanitary towels and tampons, and incontinence pads for both children and adults.

a) Central copy clearance is required;

b) Particular care must be taken over scheduling (see Section 2, Rule 8 Scheduling);

c) Detailed descriptions of the product or its use or application must avoid anything which might offend or embarrass listeners (see also Section 2, Rule 9 Good Taste, Decency and Offence to Public Feeling);

d) Particular discretion is required when communicating a product’s suitability to specific listeners. Advertising treatments, including voiceover gender, must take account of the age and gender of those to whom advertisements are addressed (see also Section 2, Rule 9 Good Taste, Decency and Offence to Public Feeling);

e) Copy must not contain anything likely to embarrass or undermine a person’s confidence in her/his own personal hygiene standards.

f) No implication of, or appeal to, sexual or social insecurity is acceptable;

g) References to sexual relationships should be avoided.