Committee of Advertising Practice

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Guidance Notes

  • Foreword
  • On-Screen Text and Subtitling in Television Advertisements
  • Better tipster advertising on TV text services
  • ASA Complaints Procedure
  • Services ancillary to programmes included in Channel 3, 4 and 5 services
  • Audience indexing: identification of television programmes likely to appeal to children and young people
  • Differentiating HFSS product TV Advertisements from Brand TV Advertisements
  • Guidance notes for the TV alcohol advertising rules

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CAP (Broadcast)

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CAP (Non-broadcast)

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Advertising Codes

View online or download the TV, radio and non-broadcast advertising codes. Find out more.

AdviceOnline

Advice for non-broadcast ads and links to broadcast clearance centres. Find out more.

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Committee of Advertising Practice,
Mid City Place, 71 High Holborn, London, WC1V 6QT, United Kingdom