Compliance, Code Policy and Monitoring

CAP Award Eligibility Guidelines

1 No marketing communication that has been subject to a published ASA upheld adjudication may be entered for an award.

2 No marketing communication that the ASA or CAP has otherwise asked to be withdrawn or significantly amended may be entered for an award in its original form.

3 If a part of a campaign has been found to break the Code, another marketing communication in the campaign may be entered for an award only if it does not exhibit a problem that has contributed to the breach.

4 No advertisement that has appeared as a flyposter may be entered for an award.

5 The inclusion of a flyposter in a campaign renders the campaign or any part of it ineligible for entry for an award.

6 No marketing communication that is subject to an Ad Alert or that is part of a campaign that is subject to an Ad Alert may be entered for an award.

7 All award organisers are encouraged to require disclosure of correspondence from CAP or the ASA about a marketing communication, or the campaign from which it is drawn, that is entered for an award.

8 All award organisers are encouraged to ensure that judges are aware of the different constraints that apply to marketing communications that are not subject to the Code.

Features:

CAP (Broadcast)

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CAP (Non-broadcast)

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Advertising Codes

View online or download the TV, radio and non-broadcast advertising codes. Find out more.

AdviceOnline

Advice for non-broadcast ads and links to broadcast clearance centres. Find out more.

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