Type: General
Action: Contact Copy Advice
Sector: Motoring

From 12 September 1998 all advertisements for ‘cherished numbers’ (desirable combinations of numbers and letters on vehicle registrations) that are not addressed exclusively to the trade should quote prices that include both VAT, where relevant, and the £80 DETR assignment fee. This shall bring them in line with the requirement on all advertisers to include VAT and other compulsory charges in prices advertised to consumers. They should also include a qualifying statement that ‘other further assignment costs might apply depending on the buyer’s requirements’ or similar. Members are asked to contact the Copy Advice team if they are asked to publish relevant advertisements that quote prices that do not include those costs.