AdviceOnline is an online advice service to help marketers, agencies and media owners ensure their ads, sales promotions and direct marketing campaigns meet CAP and BCAP advertising codes.
Gambling advertising
New rules for gambling advertising came into force on 1 September 2007. If you are responsible for any aspect of gambling advertising visit this page for useful information to help you understand the new rules.
Ask an adviser
For immediate advice about the Non-broadcast Code and how it applies to specific marketing communications, phone our Copy Advice Team on 020 7492 2210 between 9am and 6pm Monday to Friday. Alternatively you can email copyadvice@cap.org.uk or fax 020 7404 3404. It’s worth knowing we respond to 90% of e-mail and fax enquiries within 24 hours.
AdviceOnline database
A regularly updated searchable database of advice for non-broadcast marketing communications. Click here.
Help Notes
Non-broadcast
Detailed guidance on the application of the Non-broadcast Code in specific sectors or on particular subjects. Click here.
Broadcast
Detailed guidance from BCAP on specific applications of the Broadcast Codes. Click here.
Good Advertising Checklists
Spot the common pitfalls and identify potential problems. Click here.
Copy Advice Case Studies
Interactive guides to how the CAP Copy advice team can help you ensure your ad, promotion or direct mail meets the rules in the CAP Code. Click here.
General Ad Alerts
CAP (Non-broadcast) has issued Ad Alerts on these subjects. Checking the relevant ones could prevent future problems under the CAP Code. If you require more detailed pre-publication advice, please consult the CAP Copy Advice team. Click here to read the Ad Alerts.
Broadcast Advertising Clearance Centres
Pre-clearance for broadcast commercials is carried out by Clearcast (previously the BACC) and the RACC. Each clearance centre has guidance on how to interpret the relevant BCAP Code and will give you advice on specific advertisements. Click here.
Other Resources
Marketers, agencies, and media will find other useful sources of guidance or information in this section. Click here.