Regulating the UK advertising industry

Admired around the world for its creativity, the UK advertising industry sets the standard in successful self-regulation.  Our system is based around the simple truth that good advertising is good for business.  Our industry is governed by codes of practice that are designed to make sure all advertising, wherever it appears, is honest and decent.  As well as protect consumers, these codes of practice create a level playing field for all advertisers.

The advertising codes are the responsibility of two industry Committees - the Committee of Advertising Practice (CAP) and the Broadcast Committee of Practice (BCAP) and are independently administered by the Advertising Standards Authority (ASA).

Find out more about CAP and BCAP.