Admired around the world for its creativity, the UK advertising industry sets the standard in successful self-regulation.  Our industry is governed by codes of practice that are designed to protect consumers and create a level playing field for advertisers.  The Codes are the responsibiilty of two industry Committees of Advertising Practice - CAP (Broadcast) and CAP (Non-broadcast) and are independently administered by the Advertising Standards Authority (ASA).

BCAP has sound control of the situation (06 May 2008)

The Broadcast Committee of Advertising Practice (BCAP), the body responsible for writing the TV Advertising Code, has published a new rule on sound levels in TV advertisements. The new rule clarifies existing guidance about noise levels to address consumer concerns that TV ads sometimes seem louder than programming. The rule will come into force on 7 July 2008.

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Gambling Survey 2007, a sure-fire winner (28 February 2008)

Changes to the CAP and BCAP Codes in September 2007 gave more scope for the advertising of gambling products.  But did advertisers use it to advertise responsibly?  Click below to find out.

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Travel doesn't have to be taxing (28 February 2008)

Anyone familiar with package holidays will probably recall booking excursions or activities organised by the tour operator.  Sometimes they are paid for before travelling and sometimes they are paid for locally at the holiday destination.  Usually they are optional but must be paid for.  The ASA recently published an adjudication, which confirmed that, if they are compulsory, advertisers must include the costs of excursions, activities or other adds-on in the holiday headline price.  Click below for more.

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