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  • ASA and CAP Annual Report

    Our Annual Report 2013 reveals how our work over the last year has achieved some significant changes in advertising practice for the benefit of consumers and business as well as outlining our ambition –  to make every UK ad a responsible ad.

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  • Gambling review announced

    CAP has announced that it is reviewing the latest evidence underpinning the gambling rules to ensure that consumers continue to be properly protected.

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  • Keep up to date

    Our free e-newsletters are essential reading for anyone involved in marketing communications, or those interested in advertising regulation from a public affairs, policy or journalistic perspective.

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  • Helping you get your ads right

    CAP Copy Advice offers fast, confidential advice to help ensure your non-broadcast advertising, sales promotion or direct marketing complies with the Advertising Code.

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Forthcoming events

  • Advice:am Misleading Advertising

    11 November 2014 - This seminar will provide you with lots of case studies and offers practical guidance on how to avoid producing misleading campaigns and attracting complaints about your ads.

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  • Insider's Guide to the ASA

    10 December 2014 - This popular seminar is designed to provide an inside track to the regulatory system and the advertising Codes to help you maximise your creative process with confidence.

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Latest news

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  • Top tips for affiliate marketers

    The Copy Advice team have produced guidance on the top 3 things affiliate marketers should do to avoid running into problems.

  • Free claims: apps & games

    There’s been a great deal of buzz about the recent ASA ruling on an EA Games direct mailing for Dungeon Keeper and the claim “free”.  Read our guidance here.

  • Complementary health check

    The Copy Advice team receives regular enquiries from practitioners of complementary therapies who are looking to ensure their ads comply with the Code. We highlight the common pitfalls as well as the help and advice we offer advertisers.

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