Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
  • Website Maintenance

    Due to essential system upgrades this weekend, the ASA and CAP websites will be unavailable from 6pm this Friday 25 July until the evening of Saturday 26 July.

    We apologise for any inconvenience this may cause.

  • ASA and CAP Annual Report

    Our Annual Report 2013 reveals how our work over the last year has achieved some significant changes in advertising practice for the benefit of consumers and business as well as outlining our ambition –  to make every UK ad a responsible ad.

    Read more

  • Gambling review announced

    CAP has announced that it is reviewing the latest evidence underpinning the gambling rules to ensure that consumers continue to be properly protected.

    Read more

  • Keep up to date

    Our free e-newsletters are essential reading for anyone involved in marketing communications, or those interested in advertising regulation from a public affairs, policy or journalistic perspective.

    Sign up now

  • Helping you get your ads right

    CAP Copy Advice offers fast, confidential advice to help ensure your non-broadcast advertising, sales promotion or direct marketing complies with the Advertising Code.

    Bespoke advice

Forthcoming events

  • Advice:am Misleading Advertising

    11 November 2014 - This seminar will provide you with lots of case studies and offers practical guidance on how to avoid producing misleading campaigns and attracting complaints about your ads.

    Book Now

  • Insider's Guide to the ASA

    10 December 2014 - This popular seminar is designed to provide an inside track to the regulatory system and the advertising Codes to help you maximise your creative process with confidence.

    Book Now

Latest news

Latest news RSS
  • Our commitment to good regulation

    Today CAP and the ASA have published their commitment to good regulation.

  • Top tips for affiliate marketers

    The Copy Advice team have produced guidance on the top 3 things affiliate marketers should do to avoid running into problems.

  • Free claims: apps & games

    There’s been a great deal of buzz about the recent ASA ruling on an EA Games direct mailing for Dungeon Keeper and the claim “free”.  Read our guidance here.

AdviceOnline Database

A comprehensive searchable database of guidance for the CAP Code.

Sign Up

Keep up-to-date with the latest news and advice on how to comply with the rules.

log in  Sign Up

Already registered?

Follow Us

Keep up to speed with regulatory developments and key announcements.