Admired around the world for its creativity, the UK advertising industry sets the standard in successful self-regulation.  Our industry is governed by codes of practice that are designed to protect consumers and create a level playing field for advertisers.  The Codes are the responsibiilty of two industry Committees of Advertising Practice - CAP (Broadcast) and CAP (Non-broadcast) and are independently administered by the Advertising Standards Authority (ASA).

Important Notice

Consumer Protection from Unfair Trading Practices Regulations 2008

The Consumer Protection from Unfair Trading Regulations 2008 (CPRs) and the Business Protection from Misleading Marketing Regulations 2008 (BPRs) came into force on 26 May 2008. The CAP Code has now been revised to take into account the new provisions in those Regulations.  The vast majority of clauses in the BCAP TV and Radio Codes are already consistent with the Regulations but, to the extent that any rules are inconsistent with the Regulations, the provisions of the Regulations will take precedence. 

• You can find the BCAP consultation on the revised Codes here
• You can read the full text of the Consumer Protection Regulations here
• You can read the full text of the Business Protection Regulations here
• The OFT has published interim guidance on the Consumer Protection Regulations here

BCAP's revised TV sound levels rule comes into force (07 July 2008)

On Monday 7 July, the Broadcast Committee of Advertising Practice (BCAP) revised TV sound levels rule will come into force.

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CAP Annual Report 2007 (22 May 2008)

2007 saw the alcohol, food and gambling sectors coming to grips with new advertising rules and CAP and BCAP began work on reviewing their Codes in full.  Click below to find out more and to read the CAP and ASA Annual Report for 2007.

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