Revised TV sound levels rule comes into force (07 July 2008)
On Monday 7 July, the Broadcast Committee of Advertising Practice (BCAP) revised TV sound levels rule will come into force.
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Alcohol ads are in spirit of the tightened advertising rules (04 July 2008)
The Advertising Standards Authority (ASA) has published the findings of its Alcohol Advertising Compliance Survey 2007. The report reveals that a significantly high proportion of alcohol ads, 97% were compliant with the Advertising Codes.
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BCAP Consultation: The Regulation of Unfair Commercial Practices in TV and Radio Advertising (24 June 2008)
The Broadcast Committee of Advertising Practice (BCAP) and the Committee of Advertising Practice (CAP) have announced further developments on their work to align the UK Advertising Codes with the Consumer Protection for Unfair Trading Regulations 2008 (CPRs).
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ASA appoints new Director of Communications and Marketing (03 June 2008)
The Advertising Standards Authority (ASA) has appointed Esra Erkal-Paler as its new Director of Communications and Marketing. She takes up the post on Monday 9 June in succession to Claire Forbes who has been appointed Director of Communications for the Youth Justice Board.
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ASA publishes Cosmetics Advertising Survey (08 May 2008)
The Advertising Standards Authority (ASA) has published the findings of its Cosmetics Advertising Survey 2007. It reveals that cosmetics advertisements achieved an encouraging rate of compliance with the Advertising Codes of 93%.
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ASA Annual Report 2007: violence, race and sex dominate advertising complaints (29 April 2008)
The Advertising Standards Authority (ASA) Annual Report 2007, published today, reveals that a record number of advertisements (2,458) were changed or withdrawn last year. The number of advertisements complained about reached an all-time high of 14,080 - an increase of 9.6% on the year before. The total number of complaints received was 24,192 - an increase of 7.9% on 2006.
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ASA refers Ryanair to Office of Fair Trading (09 April 2008)
The Advertising Standards Authority (ASA) has asked the Office of Fair Trading (OFT) to consider taking action against the budget airline Ryanair under the Control of Misleading Advertisements Regulations 1988 (as amended). The ASA referral follows a catalogue of breaches of the Advertising Codes by Ryanair and their unwillingness to comply with ASA rulings.
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New ASA Council Members Appointed (01 April 2008)
The Advertising Standards Authority (ASA) Chairman, Lord (Chris) Smith has made two new appointments to the ASA Council. Andrew Motion, Poet Laureate and Professor of Creative Writing at the University of London, and Louisa Bolch, former Editor for science programming at Channel 4.
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ASA welcomes Byron Review recommendations (28 March 2008)
The Advertising Standards Authority has welcomed the publication of the Byron Review. The Review by Dr Tanya Byron, Safer Children in a Digital World, looked at the risks to children from exposure to potentially harmful or inappropriate material on the internet and in video games.
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Advertisements for NHS-funded services to come under ASA remit (19 March 2008)
The Department of Health has announced that all NHS-funded services - which were previously prohibited from advertising - will now be allowed to do so. All advertisements promoting the NHS will have to adhere to the existing Advertising Codes administered by the ASA.
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ASA Gambling Survey reveals advertisements are a safe bet (21 February 2008)
The Advertising Standards Authority (ASA) has published the findings of its Gambling Compliance Survey 2007. The report reveals an exceptionally high compliance rate, with 99% of ads surveyed adhering to the Advertising Codes.
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ASA puts students in the driving seat (06 February 2008)
The Advertising Standards Authority (ASA) is launching its 2008 Student Awards. Students studying business, media, marketing or advertising related courses are invited to create an ad campaign for a sports car. They must ensure that it adheres to the Advertising Codes and demonstrate a clear understanding of advertising self-regulation. The winner will receive a £300 prize, with £150 for the two runners up.
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ASA supports OFT Scams Awareness month (01 February 2008)
The ASA is supporting the Office of Fair Trading (OFT) Scams Awareness Month to help protect members of the public from falling victim to scams. Raising consumer awareness will help to educate the public to identify scams and so be better equipped to avoid falling for them.
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The public gives the ASA its views on violence (21 January 2008)
Last year the ASA responded to an increase in complaints about violent imagery in advertising by holding a seminar in Nottingham to gauge the public mood on the issue. The feedback that the ASA received was compiled into a report that was sent to the ASA Council. A copy of the report is now available and is used to help inform the Council when judging whether violent ads are in breach of the advertising codes.
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ASA compliance survey reveals food and soft drink advertising is in good health (15 January 2008)
In July 2007 the ASA’s Compliance team conducted a monitoring exercise to measure the compliance rate of food advertisements with new tightened content rules. The report reveals an extremely high compliance rate, with 99.2% of ads surveyed deemed to be compliant with the Advertising Codes. Significantly, no ads breached the new food rules.
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