ASA News

Ask an Adviser – and win Amazon.com vouchers

06 July 2006

A Copy Adviser

Our prize draw is now closed and the winners were:

First prize £50 of Amazon vouchers – Tony Oliver, Raw Media Studio

Second prize £25 of Amazon vouchers – Jim Ewing, Perth College

Third prize £25 of Amazon vouchers – Kate Tedman, BT Retail

Call for free, fast, confidential advice from a CAP Copy Adviser and you could be in with the chance to win Amazon gift vouchers.

You might be aware that CAP writes the rules for non-broadcast ads and enforces ASA rulings.  But did you know that CAP can advise whether your campaign risks getting your company into trouble with the ASA?  CAP's team of expert advisers know the CAP Code inside out and have in-depth knowledge of the latest ASA adjudications and so are well-qualified to spot potential problems with your campaigns and advise you on the changes you should make. The service is free and it’s confidential from competitors.  You can phone up to sound out ideas or you can send through copy or visuals at any stage of the development process.  The earlier the better: it’s usually far less expensive and embarrassing to make changes before you’ve got too far.  As your campaign evolves, you’re always welcome to come back again. 

Those who have used the service find it helpful and relevant and CAP wants even more people who are responsible for producing non-broadcast advertising, direct marketing and sales promotion materials to give it a try.

Over the next two months we’ll be running a prize draw to encourage you to try it out.  First prize is £50 of Amazon.com vouchers and there are second and third prizes of £25 of Amazon.com vouchers.  All you have to do is pick up the phone or send CAP an e-mail or fax requesting advice on a non-broadcast campaign.  Just mention the “Ask an Adviser” promotion and they'll enter your name*. 

When you call to enter you could:

• Get one-to-one advice on the campaign you’re working on now
• Find out whether any industry Help Notes are relevant to you
• Learn how to fit copy advice into your sign-off procedures.
• Get a tour of the CAP website over the phone and learn where to find all the information relevant to you.

Call 020 7492 2100, e-mail copyadvice@cap.org.uk or click here for more information about the service.

The draw will be made on Thursday 20 July 2006 and entries should be received by 6pm the previous day.  CAP will notify winners in writing. Names of winners and the company they work for will be published in the August edition of Update@CAP. One entry per person; but encourage others you work with to enter too (just make sure you negotiate a share of the prize with them!).  No cash alternative.  Please seek permission from your employer before participating.  You may be responsible for paying tax on a prize if you win.

* The draw is open to anyone except members of the ASA and CAP Executive.

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