ASA backs scams awareness campaign

06 February 2006

Scams are misleading, underhand, devious and unscrupulous means of duping unsuspecting people for financial gain. Educating consumers how to recognise them forms a key part of the campaign. The ASA is using February to focus on advertising scams, highlighting how they work and how to avoid them.

Click here to access the 'live issue' on scams awareness