International Direct Marketing Fair 2008

Location:

Earls Court 2

Date:

29 April 2008 - 01 May 2008

Details:

 

The Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) attended this year's International Direct Marketing Fair 2008.

Our friendly team of trained advisors were on hand to offer advice and guidance on how direct marketers can ensure their campaigns, both on and offline, comply with the CAP Code. The direct marketing rules in the Code include obtaining, compiling, processing and use of personal data for the purpose of marketing products/services through direct mail as well as the rules to follow when targeting consumers with e-mail and text message marketing.