New ASA Launch Seminar

Location: Royal Society of Arts, London

Date: 21 October 2004

The ASA held a seminar for advertisers, agencies and broadcast and non-broadcast media to introduce the new one-stop shop for advertising complaints that begins work on 1 November 2004.

Speakers at the seminar included Lord Currie, Chairman of Ofcom, Graham Duff, Managing Director of ITV Sales, and Linda Smith, Group Commercial Director of Capital Radio Group.

Introducing the new structure, ASA Chairman, Lord Borrie QC, said: "There can be little doubt of the need for a one-stop shop. To date this year, the ASA has received over 5,600 complaints about TV or radio ads - complaints about which we have been able to do nothing. The forthcoming launch of the new ASA will dismantle the regulatory hurdles that consumers have always had to navigate simply to lodge a complaint."