The Advertising Standards Authority works to keep advertising legal, decent, honest and truthful.  The ASA resolves thousands of complaints each year.

The ASA judges advertisements, direct marketing and sales promotions against a set of Codes.

The ASA's rulings are made independently of both government and the advertising industry. 

You can complain to us if you

• think there is something wrong with an advertisement you have seen or heard
• have difficultly getting goods or a refund for items bought by mail order or through television shopping channels
• want to stop direct mail from companies sent either by post, fax, text message or e-mail.

To complain simply complete our online complaints form.

First, however, you may want to check we're the right people to complain to.  You may also wish to take the ASA website Guided Tour for Consumers first.

Please ensure you take care in completing the complaints form so that we get the right information we need to deal with complaint and minimize delays.

Read the ASA's procedures for investigating complaints about broadcast advertisements

Read the ASA's procedures for investigating complaints about non-broadcast advertisements