Internet

The ASA administers the British Code of Advertising, Sales Promotion and Direct Marketing for advertisements on the Internet. The ASA's remit covers advertisements in paid-for space online, including banner and pop-up ads, sales promotions anywhere online and commercial e-mails. It does not cover general product information on home pages.

If you would like to find out more about the ASA’s role in new media you should take the New Media Guided Tour by clicking the link on the home page of the site.