Use of the word 'Free'

20 Use of the word ‘Free’

Advertisements must not describe products or samples as ‘free’ unless they are supplied at no cost or no extra cost (other than postage or carriage) to the recipient.

A trial product may be described as 'free' provided that any subsequent financial obligations from the customer are specified in the advertisement, eg. the cost of returning the product in the case of dissatisfaction or the cost of the product at the end of the trial period.