Premium Rate Telephone Services

22 Premium Rate Telephone Services

Advertisements which include reference to premium rate telephone services must comply with the PhonepayPlus Code of Practice. Guidance and copies of the Code may be obtained from PhonepayPlus on 020 7940 7474; website: www.phonepayplus.org.uk

In particular:

a) pricing information should be given as "Calls cost xp per minute at all times" or as the total maximum cost of the complete message or service to the consumer;

b) the identity of either the service provider or the information provider must be stated in the advertisement;

c) the address (or other contact details where PhonepayPlus permits) of either the service provider or the information provider must be stated in the advertising;

d) advertisements for non-live or message exchange services which normally last over five minutes must include a warning that use of the service(s) might involve a long call.