Dating, Escort, Introduction or Marriage Agencies/Services

14 Dating, Escort, Introduction or Marriage Agencies/Services

Central copy clearance is required. Advertisements are acceptable, subject to Rule 16 below and the following conditions:

a) before accepting advertisements, licensees must establish that those wishing to advertise conduct their business responsibly and can provide a level of service commensurate with the claims in their advertising;

b) where business is conducted from premises where clients, actual or potential, can visit, the full postal address, or telephone number as published elsewhere, for that location should be included. In the case of telephone dating services, the conditions of Section 2, Rule 22 Premium Rate Telephone Services apply;

c) licensees must obtain an assurance that the advertiser will not disclose data to a third party without the client’s consent, and that the clientís name will be promptly deleted on request;

d) any quoted price must be the price at which the full service described in the advertisement is actually available and any qualification or supplementary charge must be made clear;

e) advertisements must not:

i exploit emotional vulnerability by dwelling excessively on loneliness, or suggest that those without a partner are in some way inadequate or unfulfilled;

ii contain material which could be taken to encourage or endorse promiscuity.

Agencies with computerised records must provide an assurance that they comply with the requirements of current Data Protection legislation.