Prohibited Categories
Advertisements for products and services coming within the recognised character of, or specifically concerned with, the following are not acceptable:
a) Those who practise or advocate illegal or harmful, or potentially harmful, behaviour;
b) Betting tipsters;
c) Tobacco and tobacco products, including cigars and pipe tobacco (see Section 3, Rule 10);
d) Firearms and other weaponry (see Section 3, Rule 17);
e) Obscene and restricted material, prostitution and other sexual services (see Section 3, Rule 16);
f) Bodies whose rites and other forms of collective observance are not generally accessible to the public (see Section 3, Rule 3);
g) Advertisements of a political nature (see Section 2, Rule 15);
h) Prescription only Medicines (POMs).
An advertisement for an acceptable product or service may be withdrawn if the ASA considers that a significant effect is to publicise indirectly an unacceptable product or service.