Advertising Standards Authority

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The CAP Code

This eleventh edition of the British Code of Advertising, Sales Promotion and Direct Marketing came into force on 4 March 2003. It replaces all other editions.

  • PREFACE
  • MEMBERS OF THE COMMITTEE OF ADVERTISING PRACTICE
  • INTRODUCTION
  • GENERAL RULES
  • SALES PROMOTION RULES
  • DIRECT MARKETING RULES
  • OTHER SPECIFIC RULES
  • HOW THE SYSTEM WORKS
  • SANCTIONS
  • HISTORY OF SELF-REGULATION
  • LEGISLATION

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Advertising Standards Authority,
Mid City Place, 71 High Holborn, London, WC1V 6QT, United Kingdom