Download PDFs to use as slideshows & handouts
Our schools and colleges resources have been written with the help of an educational writer for use in classes, lectures and individual research. The resources cover four topics - Controlling Advertising, Taste and Decency, Social Responsibility and Children and Advertising.
They have recently been updated to take into account the ASA's extended remit which now includes TV and radio commercials as well as print, outdoor, online and cinema advertising.
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Download the resources
Right-click the links below and save to your computer:
Controlling Advertising [3.5MB]
Taste and Decency [3.2MB]
Social Responsibility [2.3MB]
Children and Advertising [2.9MB]
The above files are PDFs. To use them you need Adobe Reader or other PDF software.
Download the free Adobe reader (external link)
More pages for you to try
History of ad regulation
Case Studies
Background Briefings (including ones on taste and decency and the depiction of men and women)
Resources for primary schools
Media Smart is a media literacy initiative for UK primary school children, focused initially on advertising.
If you have any feedback on these resources e-mail us at enquiries@asa.org.uk
Example screenshots of the resources
Controlling Advertising
Taste and Decency
Social Responsibility
Children and Advertising
Controlling Advertising
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Taste and Decency
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Social Responsibility
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Children and advertising
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