BCAP TV Code

The BCAP Television Advertising Code - 5.2 claims

5.2.3 Qualifications

• 5.2.3
  All important limitations and qualifications must be made clear
  Notes:

  Important limitations and qualifications include those on availability, particularly where failure to mention such conditions is likely to lead viewers to assume that an advertised offer is available on equal terms to all who might see it. Such restrictions might include geographical restrictions, limited numbers of purchases per person, age or sex restrictions etc.