Broadcast Codes (BCAP Codes)
Two sets of rules apply to broadcast advertisements – a set for TV and another for radio. In broad terms, they state that all types of broadcast advertising shouldn’t mislead, offend or cause harm.
Broadcast advertising is split into two main sections - Television and Radio.
Radio Advertising Standards Code
The TV codes are split into the following sections:
TV Advertising Standards Code
Rules on the scheduling of television advertisements
Code for Text Services
A code of practice that applies specifically to non-broadcast advertisements – the British Code of Advertising, Sales Promotion and Direct Marketing (the CAP Code) – is the responsibility of our Non-broadcast arm.