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Latest news from
the Committee of
Advertising Practice

(Broadcast and Non-Broadcast)
1 September 2010

Landmark agreement extends ASA's digital remit

The digital remit of the Advertising Standards Authority (ASA) is to be extended to deliver more comprehensive consumer protection online. This announcement is the result of a long and carefully considered project that involved a wide cross-section of UK industry.


The extension comprises three main components: scope, sanctions and funding, and will be supported by a training and awareness programme to help website owners get their marketing communications in line with the requirements of the CAP Code in time for 1 March 2011.

Find out more

New Codes are here - make sure you comply

The new Advertising Codes have come into effect today, 1 September 2010. It is important that all those involved with producing advertisements and other marketing communications understand and comply with the revised CAP and BCAP Codes to avoid the reputational or commercial damage that could result from breaching the rules. CAP Services are here to provide advice on your campaigns and we offer a range of training tools in specific sectors to help you comply.

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Alcohol Advertising Compliance survey

The ASA’s latest Alcohol Advertising Survey reveals a high 99.7% compliance rate with the Advertising Codes. This is the third comprehensive survey of alcohol ads since the introduction of new stricter alcohol advertising rules. The result is an improvement on the compliance rate of 98.9% from the 2008 survey and 97.4% from the 2007 survey. Helping advertisers to maintain high compliance with the alcohol rules is an ongoing commitment of both the ASA and CAP.

Find out more on the ASA website

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